One of the most popular sites for consumers to make their opinions heard is Yelp. Businesses can be listed, rated, and reviewed on this site by not only existing customers but anyone who has an account with Yelp. This can have a powerful impact on business owners if they aren’t properly prepared to manage their presence on the site.

If You Don’t Have Yelp, Chances Are That You Already Do

You read that right. If you don’t have a Yelp page set up for your business, there’s a good chance that you’ve already been reviewed by people who have used your products or services. If someone is unhappy with how you treated them or if they simply didn’t like your company’s services, it is possible that they took the time to post a review about their experience. 

Here’s what your small business needs to know about Yelp and how to use the platform for your benefit.

  1. See If You Are on Yelp Already

If you have a business and you’re not listed on Yelp, there’s a pretty good chance that people are reviewing your company already. Try searching for the most relevant keywords and see what pops up. If negative reviews start to emerge, you have two options: create your page or try to clean up your existing presence.

  1. Get Registered on Yelp and Set up Your Page

The first thing that you need to do is register with Yelp and set up an account for your business. You will be prompted to fill out a brief questionnaire about your company, including information about any services that you provide.

  1. Fill Out Your Information Accurately

Yelp will give you a chance to fill in photos, links, and other information about your business. You should definitely take advantage of this opportunity to ensure that everything is set up correctly before you start getting reviews.

  1. Respond to Reviews Accordingly

If someone has taken the time to post a negative review, don’t brush it off or ignore it. Respond professionally and let the consumer know that you’ll look into their concerns and get back to them.

With luck, you will be able to take control of your online reputation and turn Yelp into one of your most effective business drivers!